NIKE
ZQW

 

As the most prominent athlete in China today, We have developed a comprehensive annual athlete plan for Zheng Qinwen. Following her Olympic victory, we crafted a new persona for her next phase. This included developing pre-event concepts and quick-strike posters tailored to her Grand Slam campaigns at different stages, as well as producing a dedicated Grand Slam victory film (which remains unpublished pending her future win).

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CLIENT: NIKE
CREATIVE AGENCY: Wieden + Kennedy SH

ACCOUNT: Victor, Esther
ART DIRECTOR:  Keke

COPY WRITER: XiaoZhu, Deba

CREATIVE DIRECTOR: Daniel, Jing, Zhong, Ken

DESIGNER: Loop, Adobe

PRODUCER: Doreen