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RUNQI HE
The Full Story
NIKE CAA
In 2025, Nike launched the new platform "Calling All Athletes" (CAA) by showcasing elite athletes' decisive "Just Do It" moments, aiming to ignite the drive in the new generation to stop hesitating and start taking action. Within the global CAA system, we developed extension running KV and disruptive OOH tailored for the GC journey.
CLIENT: NIKE
CREATIVE AGENCY: Wieden + Kennedy SH
ACCOUNT: Esther, Victor
ART DIRECTOR: Huicheng, Keke
CREATIVE DIRECTOR: Davi
DESIGNER: 18, Adobe
PRODUCER: Jazz
(global assets)
Continually build the JDI story under the CAA narrative and inspire the young gens.
Collaborating with London-based photographer Theo McInnes,
We created KV with our running athletes - 张德顺ZDS & 吴向东WXD
(张德顺Zhang Deshun)
(吴向东Wu Xiangdong)
BTS
Create buzz around the launch moment &
let JDI be unmissable in key cities (BJ, SH, GZ).
We created Disruptive OOH at iconic x sports affinity location in cities.
(SH 吊塔)
(SH 前滩)
(BJ)
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