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RUNQI HE
The Full Story
About
NIKE LEBRON
TIPOFF VIDEO
TO fire up the CHBL teams to kick off the new season.
Hijack LBJ’s POV to deliver a motivational tip-off message to CHBL:
"Pressure Is A Privilege "
CLIENT：NIKE
CREATIVE AGENCY: Wieden + Kennedy SH
ACCOUNT: Karen, Kay
CREATIVE: Keke, Xiaozhu
CREATIVE DIRECTOR: Daniel, Zhong
DESIGNER: Loop
PRODUCER: Doreen, Claire
EDITOR: Bing
Based on the Lebron's POV, we built up a film idea " Pressure on". We invite the king himself to leverage this mentality, to fire-up the CHBL kids & get them to embrace the pressure. This film utilized LBJ's VO and his high school footage for our CHBL players to start their season with inspirational pressure.
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