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NIKE
AIR MAX DAY
BRIEF
Celebrate Air Max as a symbol of rebellion and boundary-pushing.
INSIGHT
Hiding in the shadows of one of Nike's biggest stories is the fact that for the first few months of its release, the Air Max 1 featured a noticeably bigger bubble. The “big bubble” was recalled after a month because they feared it would burst!
IDEA
To celebrate this trailblazing shoe, we want to dare people to pop the Big Air Max Balloon.
EXECUTION
We’ll create a giant transparent balloon with the Nike LOGO, and place it in the Wieden+Kennedy office.
Using a foot pump, we’ll let people use their feet to pump this balloon together. Whoever pops this balloon first, wins a new Nike AIR MAX.
Nike Air Max Day Video
video by Xoan
Mind Stuck? Pump it.
Booth Fight? Pump it.
Toilet Flooded? Pump it.
Bad Lunch? Pump it.
Idea killed? Pump it.
Meeting cancelled? Pump it.
RE-pitch? Pump it.
Charger nicked? Pump it.
No lift? Pump it.
Diary f*cked? Pump it.
Feel Frustrated ? Pump it.
Ronny raging? Pump it.
Unread Mails? Pump it.
86 steps? Pump it. Frozen 3floor? Pump it.
Work Weekends? Pump it.
Wifi down? Pump it.
600 Slides? Pump it.
Hate WK? Pump it.
Love WK? Pump it. Lunch queue? Pump it.
Poo smell? Pump it. Office Noisy? Pump it.
Lost stuff? Pump it.
Messy Desk? Pump it. Kennedys loud? Pump it.
Train Strike? Pump it. Expenses fail? Pump it.
No Vegan Option? Pump it.
Clients #*%!? Pump it.
Fxxk Advertising? Pump it.
Pop it...
Win a pair of Air Max. What are you waiting for? Pump it.
BEHIND THE SCENES
Balloon Test Video
SPECIAL THANKS
Preety, Iona, Will, Joe, Chris, Ben, Jody, Alan, All W+K er
Bring it to life.