The Full Story

NIKE
3Silos OOH

A city stunt showcasing Nike’s latest running shoes:

Pegasus Premium + Vomero Plus + Structure 26

To showcase the distinct metaphors and performance characteristics of the three pairs of shoes.

CLIENT: NIKE
CREATIVE AGENCY: Wieden + Kennedy SH

ACCOUNT: Victor, Esther
ART DIRECTOR: Keke

CREATIVE DIRECTOR: Davi, Jing

DESIGNER: Loop

PRODUCER: Rony

We collaborated with WonderLabs studio to create a 3D projection at the Shanghai West Bund Silos, utilizing the structure of the silos to transform them into a laboratory showcasing the three pairs of shoes.