The Full Story

NIKE
AFTER DARK TOUR

After Dark Tour 2025 is Nike’s first running race comeback, globally happened in 6 cities. Together with Nike, WHSH helped creating a special Nike After Dark Tour night in Shanghai for 3,500 female runners.
We embrace the culture and uniqueness of night running making sure all the runners are seen and empowered.

CLIENT: NIKE
CREATIVE AGENCY: Wieden + Kennedy SH

ACCOUNT: Amy
ART DIRECTOR: Keke, Vince, Debbie

COPY WRITER: August, Xiaozhu

CREATIVE DIRECTOR: Daniel, Jing

DESIGNER: Jiahui

PRODUCER: Jazz

MOTION STUDIO: Fin

As one of its stops in Shanghai China ,
We build the concept of "Race the Night Away," 把夜甩在身后 for this event.
To better connect with the GC running community, we produced a teaser video and displayed large-screen advertisements at the
starting point on race day.

Race-day
Along the entire 10K route from start to finish, we placed our content at countless points, ranging from text, motion to projection lighting. We designed a pulsating heartbeat effect for the motion. Each segment ignited the energy of female runners and lit up Shanghai's night.

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Ma Xiuzhen (left), Zhou Xia (middle), Zhang Deshun (right).jpg

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Recap videos

NIKE AFTER DARK TOUR

As one of its stops in Shanghai China , We build the concept of "Race the Night Away," 把夜甩在身后 for this event. To better connect with the GC running community, we produced a teaser video and displayed large-screen advertisements at the starting point on race day.

Race-day Along the entire 10K route from start to finish, we placed our content at countless points, ranging from text, motion to projection lighting. We designed a pulsating heartbeat effect for the motion. Each segment ignited the energy of female runners and lit up Shanghai's night.

NIKE
AFTER DARK TOUR

As one of its stops in Shanghai China ,
We build the concept of "Race the Night Away," 把夜甩在身后 for this event.
To better connect with the GC running community, we produced a teaser video and displayed large-screen advertisements at the
starting point on race day.

Race-day
Along the entire 10K route from start to finish, we placed our content at countless points, ranging from text, motion to projection lighting. We designed a pulsating heartbeat effect for the motion. Each segment ignited the energy of female runners and lit up Shanghai's night.